The SMM 2006, 22nd shipbuilding, machinery & marine technology, international trade fair hamburg, closed on Friday at the end of this four-day event, setting up a new visitor record. The event went very successfully for the 1,669 exhibitors from 50 nations. Seldom has the mood been so good among SMM exhibitors. A key element in that was the attendance by a total of more than 45,000 trade visitors from all continents (the SMM 2004, which lasted 5 days, had 42,151 trade visitors). The largest visitor group at the SMM was from the ship¬owners and shipping companies, accounting for 18%; they were directly followed by the ship¬yards. The percentage of foreign visitors was up substantially this year again, to 38% (2004: 34%). A large proportion of trade visitors at the SMM 2006 were decision makers within their organisations, that is 72% (2004: 70%).
Many exhibitors used the SMM 2006 to present their innovations to the maritime experts for the first time. 63% of exhibitors were from abroad
(2004: 60%). That under¬scores the SMM’s undisputed leading position in the international scene. The greatest driving force at this high-tech maritime conference in Hamburg was once again the worldwide boom in shipbuilding.
Inspired by this climate, business contacts and negotiations proceeded at a greater pace than at any previous SMM. That was confirmed by Jürgen Kennemann, Chairman of the SMM Advisory Board and Chairman of the Management Board of Aker Yards, Germany, who said “the SMM 2006 was more successful than any of the previous events. And a particularly striking feature is that advanced technology in the shipbuilding industry is generating more and more interest among the younger visitors, too.”
The contribution made by the new, state-of-the art exhibition halls to a successful SMM 2006 was also underlined by Dr. Alexander Nürnberg, Chairman of the Working Group of the Shipbuilding and Offshore Equipment Industry within the German Engineering Federation (VDMA): “Order books are full, and perspectives are outstanding in the shipbuilding markets for the coming years – the excellent mood in the globally active marine equipment industry is impressively reflected again at this SMM. We look forward to the completion of the other new exhibition halls for the SMM 2008, so that we can present our innovations to the international audience even more effectively than before.”
Pim van Gulpen, President of the European Marine Equipment Council (EMEC), felt that the SMM 2006 was the right forum to achieve even more intensive cooperation among shipyards, marine equipment suppliers and cruise shipping lines at an international conference.
The shipyards also regard the SMM 2006 as a special highlight. There was a correspondingly positive assessment by Werner Lundt, Managing Director of the German Shipbuilding and Ocean Industries Association (VSM): “This year again, the SMM has proven to be the outstanding platform for national and international presentation of the high technological level and innovation capability of our industry – with overwhelming response by visitors.”
Dr. Hans-Heinrich Nöll, Managing Director of the German Shipowners’
Association (VDR), was also delighted at the success of this high-tech show, saying “the SMM 2006 has demonstrated once again that Germany is right at the centre of global shipping.”
Spokesmen of China’s major shipbuilding groups, China Shipbuilding Industry Corporation (CSIC) and China State Shipbuilding Corporation (CSSC), were also impressed at the expertise and high standing of trade visitors. Zhang Zhimin, Senior Manager of the CSSC affiliate China Shipbuilding Trading Co., Ltd., reported on the very high level of interest of European shipowners particularly in container ships, tankers and bulk freighters.
Europe’s largest shipbuilding group Aker Yards took the SMM 2006 as an opportunity to present itself for the first time jointly with the French shipyards acquired from Alstom this year. And the second largest European shipyard group also used the SMM as a platform for presentation in its new constellation, as explained by Dr. Klaus Borgschulte, Management Board Member of ThyssenKrupp Technologies AG and Chairman of the Management Board of ThyssenKrupp Marine Systems AG: “This is the first time that ThyssenKrupp Marine Systems has flown the flag at the SMM. The enthusiastic wave of international visitors and the interesting discussions with them show the success of our presentation at the SMM.” Rene Berkvens, CEO of the Dutch shipyard group Damen also described the SMM as a “very good trade fair”, with a large number of new customer contacts.
The SMM 2006 was described by Giorgio Arena, Executive Vice President of Fincantieri, as a mirror for the shipbuilding climate in the world; he emphasised in particular that its techno¬logical level was higher than at previous events.
The same applied to the Superyacht sector, which was a prominent focus for the first time this year. This was also the first presentation by SMG Werft AG, a builder specialising in superyachts. As Sales Manager Roland Herrmann said, “We were able to make very promising contacts with prospective customers.” A positive view was also taken by André Jonker, Project Manager of the Yacht Department at Abeking & Rasmussen, of the SMM Superyachts section, saying that this section should definitely be expanded further in the future.
The SMM 2006 showed impressively how fast technical progress is moving in the high-tech sector of the shipbuilding and marine equipment industries.
Exhibitors from all areas had come to Hamburg with world premieres. There were innovations on show for expert visitors in the areas of propulsion systems, in navigation and automation technology, in safety and environment protection, and in the service sector. A “revolution” in navigation systems was claimed by Kelvin Hughes with their powerful, but low-energy new radar unit “SharpEye”. The SMM 2006 was described by Managing Director Ron Nailer as the “greatest shipbuilding exhibition of them all”.
SAM chose the SMM 2006 to unveil its new navigation bridge, with many new functions. “The SMM has always been a key event for us, enabling us to meet our customers and partners from all over the world,” said Klaus Lorenz, Managing Director of SAM Electronics GmbH. “But the SMM 2006 has exceeded all our expectations, not only in terms of the extraordinary amount of interest in our new products, but also in the remarkably large number of international trade visitors.”
“Very successful” was the assessment by Siemens, whose exhibits at the SMM included their high-temperature superconductor system. Heinz Waschin, the Sales and Technology Navy Director, also indicated that they were now very close to agreement with the Koreans on delivery of electrical equipment and automation.
Wärtsilä’s President and CEO, Ole Johansson, used the SMM 2006 to announce a new joint venture with CSIC and Mitsubishi Heavy Industries for manufacture of large two-stroke marine diesel engines. This joint venture is to run a production facility in China. Sales Director Wilco van der Linden said he had probably talked to more shipowners and shipyard managers at the SMM 2006 than at any previous SMM. He had made a start on many new forward-looking projects.
And the SMM 2006 was not only used for making new contacts and holding negotiations. Caterpillar, for example, signed an extension to the delivery agreement with Damen Shipyard Group during the fair, to the tune of “a good many millions”. Caterpillar are to deliver 1,500 engines to Damen over a three year period. They were also able to close another major order with the shipping line MPC for delivery of a total of five MaK main engines and 15 Caterpillar auxiliary engines.
Agreements for new orders were also closed by ABB, as reported by Marketing Manager Thomas Völkel. He said he had hardly even been able to take a break between discussions, due to environment-friendly medium-voltage shore connections. “We are more than satisfied, and intend to take a larger stand at the next SMM.”
The SMM 2006 also featured joint delegations from 20 nations, including a number of emerging shipbuilding nations who expected this first presentation at the world’s leading shipbuilding exhibition to give important stimuli for their own shipbuilding industry. Their expectations were not disappointed, as noted by Dr. George Catrinescu, Director General of the Romanian Shipbuilding Association. He said that the Romanian exhibitors were extremely impressed by the vast range of contact opportunities offered by this fair, adding that “the SMM 2006 has opened up great prospects for export and cooperation for the Romanian shipbuilding industry.”
The exhibitors from Turkey comprised 13 shipyards and 4 marine equipment suppliers, and saw the SMM 2006 as a boost for their own shipbuilding industry. Erkan Selah, shipyard representative at the Istanbul Chamber of Industry, said he had never seen so much interest in Turkish shipyards as this year in Hamburg.
Russia was present with the largest exhibitor delegation so far at the SMM 2006; the Russian Industry Minister Andreij Dutow travelled to Hamburg specially for the occasion, and held discussions with Aker Yards on future cooperation.
The traditional national pavilions also reported very positive results at the fair. Halvard Olafsen, Managing Director of the Association of Norwegian Maritime Exporters, said “the SMM 2006 is the best maritime exhibition I have every experienced anywhere in the world. The number and quality of visitors are better than at any previous event.” A similar assessment was made by Jens Hammer Sørensen, Vice Chairman of the Danish Export Association and Managing Director of Selco.
Excellent results were likewise reported by Hirofu Ino, Managing Director of the Japanese Marine Equipment Association (JSMEA), who announced that Japan would send a much larger delegation to the SMM 2008. Dong-kyu Choi, Director for Projects and Marketing at the Korean company Hi Air Korea Co. Ltd., was “very pleased” with business deals closed at the SMM 2006.
Martin Greve, Project Director for the SMM, summarised the results as
follows: “The SMM 2006 has smashed all previous records. The hotels in Hamburg and well into the surrounding areas were completely booked out. We are grateful to the people of Hamburg for their patience, putting up with quite a lot of crowding and traffic congestion.”
The supporting programme at SMM 2006 likewise exceeded all previous SMM events. There were more than 140 conferences, symposia, workshops, seminars and meetings held in conjunction with the SMM 2006. The very successful “SHIP FINANCE” conference held by the Financial Times Deutschland (FTD) in cooperation with the SMM added an important new element to the range of SMM events. There was likewise a very good reception for the two-day PCE Marine Coatings Conference, focusing on future development trends, and the “Digital Ship” seminar. There was also a successful meeting of the CIMAC Circle, which is now established as a regular feature at the SMM.
The 23rd world leading exhibition of the international shipbuilding industry, SMM 2008, will be held in Hamburg from 23 to 26 September 2008.
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